Golf PR and marcomms specialists, The Loop, have joined forces with leading luxury lifestyle agency, JV Public Relations (JVPR), to help service one of the most premium golf and hotel accounts in the UK.
The strategic partnership will see the two agencies working together across Marine & Lawn Hotels & Resorts, with its collection of venues set alongside some of the world’s most famous stretches of linksland and iconic spots for golf, offering guests the perfect opportunity to enjoy the stay-and-play break of a lifetime.
The Loop’s primary remit will be to support JVPR across Marine & Lawn’s golf portfolio, delivering on their expertise in identifying, placing and amplifying stories into the golf media space, while working with exclusive partners to promote the unrivalled experience around Marine & Lawn’s award-winning destinations – ‘where iconic links meet unforgettable stays’.
Mike Harris, Partner at The Loop, said: “We are absolutely thrilled to be working with JVPR to highlight Marine & Lawn’s wonderful portfolio to discerning golfers who travel from across the globe to the iconic links of Great Britain & Northern Ireland.
“The Loop team has been fortunate to have stayed at each and every one of the properties and they set the benchmark for luxury hotel experiences and their incredible positioning alongside some of the world’s most celebrated golf courses makes them must-stay locations.
“We will work closely with not only golf media in the UK, but also globally, helping to tell the story around why Marine & Lawn Hotels & Resorts really do serve as the ultimate base for the perfect, bucket-list golf break, all at the highest quality.”
Marine & Lawn’s locations and ‘Home Courses’ feature three Open Championship venues. At Russacks St Andrews, its hotel overlooks the legendary links of the Old Course in the famous ‘Auld Grey Toon’ of the same name; Marine Troon casts its eye proudly over the rugged fairways of Royal Troon Golf Club; and Portrush Adelphi sits just a mile away from one of world golf’s most cherished venues – and host of the 2025 Open Championship – Royal Portrush Golf Club.
At Marine North Berwick, golfers are blessed with a stretch of golf terrain that offers wonderful variety and beauty, with North Berwick Golf Club and its famous West Links at its heart. Meanwhile, the Scottish Highlands offer a golf escape like no other, with Dornoch Station serving as the perfect base to stay and sample one of the most revered venues in the game at Royal Dornoch Golf Club.
The Marine & Lawn portfolio is completed with arguably the best golf offering of all, with the grand setting of Slieve Donard, a landmark Victorian hotel in Newcastle, Northern Ireland, partnering the magnificent and imposing Royal County Down Golf Club. The Old Tom Morris links is widely regarded as one of the world’s best layouts, which has once again been ranked as the UK & Ireland’s number one course by leading golf publication, Golf Monthly.
Along with Royal County Down, both St Andrews’ Old and Royal Dornoch feature in Golf.com’s Top 10 in their most recent ‘world’s best courses’ list.
JVPR will continue its focus on the luxury travel, high-end hospitality, wellness and culinary areas of the Marine & Lawn account.
Led by Jo Vickers, the agency has a wealth of experience in launching new properties and concepts, nurturing and evolving the reputation and visibility of acclaimed hotels, with a track record that demonstrates an ability to go beyond the brief and deliver outstanding results for its clients and partners.
Highly experienced in designing well-balanced communications campaigns for hotel groups, JVPR will bring together the many elements of Marine & Lawn Hotels & Resorts, helping to elevate the brand’s name and reputation whilst developing press recognition of the full collection.
Jo Vickers, Founder of JV Public Relations, said: “We’re delighted to be partnering with The Loop on Marine & Lawn Hotels & Resorts – a truly exceptional collection of boutique hotels that so beautifully captures the spirit of travel, golf and genuine hospitality. At JVPR, our focus is on elevating brands that embody a sense of place and purpose, and Marine & Lawn does exactly that.
“This partnership brings together two specialist agencies with complementary expertise – uniting The Loop’s deep knowledge of golf communications with our experience in luxury travel, lifestyle and hospitality. Together, we’ll continue to grow awareness and aspiration around Marine & Lawn’s extraordinary destinations, telling the stories that make these hotels so distinctive both on and off the course.”