Client Perspective
“The experience that The Loop team brings is unrivalled. A crack team of marketing executives who are right on the money, offering valuable and current advice on where best to spend our marketing budget. Through their extensive network, we’ve already seen excellent results across print and social media. I highly recommend working with The Loop.”
— David Scott, General Manager, Dumbarnie Links
About Dumbarnie
Dumbarnie Links is one of the world’s most highly rated new golf course developments. Located in Fife, just 12 miles south of St Andrews, the course has been widely described as a modern links masterpiece since opening in 2020. Designed to celebrate the traditions of links golf while embracing modern standards of playability and hospitality, Dumbarnie has quickly established itself as a destination for golfers from around the world, earning acclaim from media, industry insiders and players alike for both the course and the overall experience.
Role of The Loop
The Loop leads Dumbarnie’s global PR, communications and marketing strategy, providing ongoing counsel to help elevate awareness and demand for the Dumbarnie Links experience. This includes full management of Dumbarnie’s social media presence, encompassing content creation, channel management, social posting and performance reporting to ensure consistent visibility, engagement and growth across platforms.
Case Study
Client Brief
Position Dumbarnie as more than a new course and establish it as a must-visit destination on the global golf map.
Our Approach
We focused on people over property. Rather than selling fairways, we introduced the personalities, culture and hospitality that define the Dumbarnie experience.
Through a coordinated campaign across earned media, LinkedIn and Instagram, we told the story of the people behind Dumbarnie — transforming a place into a brand with emotional pull and global relevance.
Impact
472k+ impressions (+87%)
17.8k engagements (+731%)
3.8% engagement rate (+343%)