Client Perspective
“The Loop is a passionate and experienced agency that quickly becomes an extension of your marketing team. Their unmatched network in the golf industry allows them to leverage relationships in highly strategic ways. They’ve shown true attentiveness to our objectives, challenged our way of thinking, and demonstrated a relentless hunger to push both themselves and our team to outperform expectations.”
— Eric Recher, Director of Marketing, Fujikura
About Fujikura
A dominant force in high-performance golf shafts, Fujikura is trusted by the world’s best players and millions of everyday golfers alike. Renowned for its precision engineering, advanced materials and tour-proven innovation, the brand consistently sets the global benchmark for shaft performance.
From elite competition to club golfers seeking consistency and feel, Fujikura’s products are engineered to perform at the very highest level.
Role of The Loop
The Loop leads Fujikura’s global PR, content and creative strategy, delivering a joined-up brand presence across all key markets.
Our role spans strategic communications, media relations and product launches, alongside the development and management of a long-term social media platform. We create and deliver high-impact content that balances tour validation, product education and aspirational storytelling—translating Fujikura’s technical excellence into clear, engaging narratives for golfers at every level.
Through campaign planning, event support and always-on content, we help reinforce Fujikura’s position as the benchmark in high-performance shaft technology worldwide.
Case Study
Client Brief
Celebrate Fujikura winning all four Major Championships without permission to show player names, faces or official tournament branding.
Our Approach
We reframed the story around performance, not personalities. Through a strategic narrative framework and PR-led activation, we positioned Fujikura as the shaft brand behind modern greatness.
Impact
• 5,000+ giveaway engagements
• 4,900+ engagements on hero creative
• Global trade and consumer editorial coverage
• Strengthened reputation