About PRG
A global leader in bespoke golf accessories, PRG is trusted by the world’s most prestigious events, resorts and golf clubs. Working with more than 7,000 accounts across 35 countries, PRG produces over seven million customised products each year, delivering premium quality at scale for golf’s most recognisable venues.
Role of The Loop
Role of The Loop
The Loop leads PRG’s PR and communications, shaping brand storytelling through distinct, creative-led output. Our work celebrates both PRG and the exceptional venues around the world where the brand is stocked, building awareness, credibility and global brand value across key markets.
Our role includes:
- Strategic support around product launches and key brand moments
- Development and delivery of global PR and communications strategy
- Creative-led brand storytelling across product, venue and lifestyle narratives
- Press office management, including brand and product press releases
- Media relations across golf, luxury, travel and lifestyle titles
Case Study
Client Brief
Create engaging social media content that celebrates the connection between PRG and world-class golf venues, driving meaningful engagement and audience growth.
Our Approach
We developed a new global content series, PRG Undercover, filmed at leading golf courses around the world. Each episode showcases the venue, its identity and culture, alongside the bespoke PRG products created specifically for that location.
The series was designed for collaboration, with joint Instagram posts that allowed both PRG and its venue partners to share audiences, extend reach and reinforce PRG’s position within the premium golf ecosystem.
Impact
- Outstanding engagement on social media
- Consistent audience growth through collaborative social posts
- A scalable content format that continues to deliver value across markets
- Strengthened association between PRG and the world’s great golf destinations