About Pukka
Pukka is one of America’s leading custom headwear brands and the only fully custom headwear provider in US golf. Known for premium quality, fast turnaround and complete creative freedom, Pukka has become a fixture in US pro shops by helping clubs express their identity through headwear.
Now launching in the UK and Europe, Pukka brings this proven, identity-led retail model to a growing market where golfers increasingly value personal style. The brand’s flexible approach makes premium custom headwear accessible to clubs of all sizes, combining creativity, strong margins and speed to market.
Our Role
The Loop is leading creative, marketing and communications for Pukka’s launch and growth across the UK and Europe.
We are responsible for shaping the brand’s regional narrative, introducing Pukka to the golf trade and positioning it as the most progressive custom headwear offering in the category.
Our role includes:
- Creative direction and brand storytelling for UK and European markets
- Trade-focused launch communications and PR
- Retail education around Pukka’s customisation model and commercial benefits
- Ongoing content and social storytelling to drive awareness and adoption
- Collaboration with ambassador clubs to showcase creative potential
