Modular Putters Built for Feel and Fit
We’re delighted to welcome Sausage Golf to The Loop, a brand many golfers first encountered through a viral Instagram reel that generated more than two million views and quickly sparked conversation across the game.
Beautifully crafted putters, genuinely unique adjustability and a name that naturally creates intrigue helped the brand stand out early. Spend a little more time with Sausage Golf, however, and the strength of the business becomes clear.
The Team Behind the Brand
Founders Dave Rowles and Conor Hickey bring creativity, technical expertise and a clear passion to everything they do. From superyacht design to engineering sliding weight systems into putters, their backgrounds immediately caught our attention during our first conversation.
That same openness has already resonated with creators, media and retail partners alike. We saw this first-hand when introducing the brand to many within our network at the PGA Show.
Designed on the Côte d’Azur
Created on the Côte d’Azur, Sausage Golf designs and manufactures modular putters built around feel, feedback and personal fit.
What began as a personal project, a putter capable of adapting to different strokes and preferences, has evolved into a patent-pending system that allows golfers to move between face-balanced and toe-hang configurations within the same head.
It is thoughtful engineering with clear on-course relevance, giving golfers meaningful choice without unnecessary complication.
Why We’re Working Together
Our role is to ensure the Sausage Golf story is delivered with clarity and consistency wherever the brand appears.
We are supporting the business across media and retail strategy, alongside creative and social direction, building a structured approach that reflects the quality of the product itself.
Early momentum has been strong. Standout reviews from Rick Shiels and Joe Ferguson at Golf Monthly have helped drive significant demand. With a new putter drop approaching, the focus is on maintaining that trajectory while introducing the brand to a wider audience.
Our Work with Sausage Golf
PR, Communications and Strategy
- Strategic PR and marketing support aligned to 2026 product drops and restocks
- Targeted media outreach and ongoing press office management
- Development of product storytelling and launch messaging
- Founder positioning and interview support
Creator and Community
- Product seeding strategy and execution
- Creator identification and relationship management
- Coordination of media, creator and community activity around release windows
Social Media and Content
- Day-to-day management of Sausage Golf’s social channels
- Content planning aligned to product moments and brand storytelling
- Writing and publishing posts across launches and key announcements
- Amplification of creator and media coverage