About SGTV
In collaboration with Scottsdale Golf, SGTV is a premium content platform designed to elevate product storytelling in golf. Built within one of Europe’s most trusted retail environments, SGTV connects brands directly with golfers who want a deeper understanding of equipment and performance.
At its core, SGTV delivers long-form YouTube content that tells detailed, expert-led equipment stories — from innovation and design thinking to performance benefits and fitting insight. This is supported by short-form social content that extends reach, drives engagement and directs audiences back to the full stories and clear paths to purchase.
Our Role
The Loop leads the strategic development, brand partnerships and full content production for SGTV.
Working closely with brand partners and Scottsdale Golf experts, we shape, direct and deliver each episode end-to-end — from concept and filming through to editing, publishing and distribution. Our role is to translate product expertise into engaging, commercially effective storytelling that builds credibility and drives action.
Our role includes:
- Strategic development of SGTV brand partnerships
- Content strategy and editorial direction
- Direction, filming, editing and publishing of long- and short-form content
- Collaboration with brand teams, ambassadors and Scottsdale Golf experts
- Ensuring consistent, premium storytelling
