About The Walton Heath Trophy
One of the UK’s finest inland golf venues, Walton Heath – with its iconic Old and New courses designed by the legendary Herbert Fowler – will once again host one of the UK’s premier amateur events in July: The Walton Heath Trophy.
The Walton Heath Trophy is open to both men and women, run simultaneously for the Michael Lunt Salver and Jill Thornhill Rose respectively. The women’s event was introduced in 2024 following the venue’s successful hosting of the AIG Women’s Open, while previous winners of the men’s championship include 2016 Masters winner, Danny Willett, Ross McGowan and Gary Wolstenholme.
Our Role
The Loop will work with Walton Heath Golf Club to lead on PR and communications and content creation for the prestigious event.
Our role is to elevate the Walton Heath Trophy’s profile in UK and US elite amateur golf through authentic storytelling. We want to showcase the tournament as one of the premier events on the UK amateur circuit, while also supporting the delivery of content creation around the event itself in July.
Our role includes:
- PR and communications strategy across UK, European and US media
- Always-on PR to build sustained awareness and momentum
- Trade media and the story of Walton Heath Golf Club
- Content creation focused on the event and experience of playing in it