Client Perspective
“The Loop has integrated seamlessly into our Marketing & PR function… true dexterity across Trade and Consumer comms… a 360-degree solution that is rapidly building effectiveness. Easy to work with, driven to deliver and with experience from a truly senior level – we are delighted to be working with the talented team at The Loop.”
— Richard Palmer Jones, Under Armour
About Under Armour Golf
Designed to empower human performance, Under Armour creates athletic apparel, footwear and accessories engineered to make athletes better.
Under Armour Golf brings this same performance ethos to the game, delivering innovation-led product built for golfers at every level.
Our Role
The Loop leads marketing, PR and communications for Under Armour Golf across the UK and Europe, delivering an always-on approach that supports product launches, athlete stories and brand campaigns.
We connect product performance with credible storytelling across consumer and trade media, building awareness and momentum that supports product sell-through. Working closely with Under Armour’s regional and global teams, we act as an extension of the brand, shaping clear, consistent messaging from pre-book through to post-launch.
Our role includes:
- Trade communications and press releases around pre-book, product news and brand stories
- Creative content across written, video and visual formats
- Always-on consumer PR to support launches and post-launch performance
- UK and European events and media activations
- Media partnership strategy, process and relationships
Case Study
Client Brief
Build brand awareness, generate consistent coverage and drive engagement for Under Armour Golf across the UK and Europe through earned media, influencer activity and athlete storytelling.
Our Approach
The Loop developed an always-on PR strategy rooted in product storytelling, athlete narratives and strong media relationships.
We created a steady flow of consumer and trade coverage by combining:
- Digital amplification through Instagram features and online editorial
- PR-led storytelling across product launches and brand moments
- Athlete-led narratives to bring performance benefits to life
- Influencer activity to extend reach and credibility
- Targeted media outreach across golf, lifestyle, business and trade titles
The Impact
- 59 pieces of earned editorial coverage since April, 2025
- 46.2 million potential monthly website reach
- 450,000+ article views
- Category visibility without owned channels
The campaign delivered sustained visibility, strong engagement and consistent momentum across the season — reinforcing Under Armour Golf’s position as a performance-led brand in a competitive category.