Under Armour Golf is one of the most recognisable performance brands in the game. Built on innovation and driven by athletes, the brand continues to push how golf products perform and how golf is presented to a modern audience.
Our relationship with Under Armour spans PR, communications and campaign delivery across the UK and Europe. In 2026, that partnership has expanded globally, with The Loop leading the launch and ongoing management of the @UAGolf Instagram channel.
You can explore more of our work across the UK/European region here.
The Opportunity
Under Armour Golf has a strong product story and a compelling group of athletes competing at the highest level.
The opportunity was to bring those elements together more consistently on social. To create a single destination where product, athletes and brand storytelling could live and evolve day to day.
A dedicated @UAGolf channel allows for that. A platform built to deliver regular, relevant content that connects the brand more directly with golfers.
What We’re Doing
The Loop works alongside Under Armour’s global team on social media strategy and leads the day-to-day management of @UAGolf.
This includes content planning, publishing, community management and the creation of social-first content built specifically for the platform.
We are working closely with Under Armour’s global team to shape how product stories show up on social. From launch moments through to always-on content, the aim is to create work that feels authentic to golf while staying true to the brand.
Key areas include:
- Social media strategy and channel positioning
- Content planning and publishing cadence
- Creation of social-first content for Instagram
- Athlete and product storytelling
- Community management across global time zones
- Collaboration with Under Armour’s global marketing teams
- Integration with wider PR and campaign activity
Launching @UAGolf
@UAGolf has recently launched, marking an important step in how the brand connects with golfers through social media.
Timed alongside the opening major of the season, the channel is designed to deliver immediate impact while building a platform for long-term growth.
Early content brings together Under Armour’s athletes, product innovation and moments from the game, setting the tone for a consistent, performance-led social presence.
You can view our announcement of the partnership here.