Matt Fryer is widely regarded as one of the UK’s biggest and most trusted golf content creators, having built a loyal audience through his honest, informative and entertaining approach to the game.

His YouTube channel has grown to more than 250,000 subscribers and generated over 52 million views, while his content across Instagram and other social platforms reaches hundreds of thousands of golfers looking to improve their game and enjoy the sport more.

A PGA professional and coach by trade, Matt has built his platform through a combination of coaching content, equipment reviews, course vlogs and collaborations with some of the biggest names in golf. His straightforward teaching style, trusted opinions and relatable personality have helped him develop one of the most loyal followings in golf media, cementing his position as one of the sport’s most respected digital creators.